Topics Recently Debated at CEdMA Europe Conferences

 

    Next Conference   
6
th - 7th May 2010, Portsmouth Marriott

          

Selling and Marketing Education

  • Partner programs
  • What works/what doesn't
  • Managing your sales resources
  • Managing sales channels
  • Direct versus telesales
  • Sales targets, pay and incentives
  • Marketing materials
  • Selling via the Internet
Current Trends
  • The education marketplace
  • Year 2000
  • EMU
  • e-commerce
The Skills Gap
  • Current trends
  • How can Education best help?
  • Distance learning as a solution
  • Future trends

Recent Conferences

5th –  6th Nov 2009
Marriott Royal, Bristol

7th –  8th May 2009
Meon Valley Country Club

6th –  7th Nov 2008
Marriott Royal, Bristol

8th –  9th May 2008
Forest of Arden

8th –  9th Nov 2007
Milton Hill, Oxon

10th –  11th May 2007 Southampton

9th – 10th November 2006, near Southampton, UK

11th –  12th May 2006, near Oxford, UK

10th – 11th November 2005, near Guildford, UK

5th –  6th May 2005, IBM, Warwick UK

18th – 19th November 2004, Hewlett Packard, Bristol, UK

6th – 7th May 2004, Hewlett Packard, Amstelveen, Netherlands

6th – 7th November 2003, COGNOS, Manchester, UK

14th – 15th November 2002, Vertitas Software Ltd, Reading, UK

23rd – 24th May 2002 The Learning Lab – University of Wolverhampton, UK

29th – 30th November 2001, Lotus Software, Staines, UK

17th – 18th May 2001, Sun Microsystems, Munich, Germany

16th – 17th November 2000, Amdahl/DMR, Swords near Dublin

15th – 16th May 2000, SAP, S'-Hertogenbosch, The Netherlands

18th – 19th Nov. 1999, IBM, Edinburgh, UK

20th – 21st May 1999, IBM Education, Utrecht, The Netherlands




 
Instructor Resourcing
  • Instructor role in
    e-learning
  • Recruitment and development
  • Rates of pay, bonus schemes, and so on
  • Permanent versus contract staff
  • Evaluation techniques
Education Administration
  • Booking systems
  • Materials production
  • Event management
  • Course feedback
  • Data analysis
Managing Costs
  • Fixed versus variable costs
  • People costs
  • Facilities costs
  • Sales & Marketing costs
  • Cost cutting versus investment
  • Balancing the risks

 

 

 

 

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Learning Media
  • TNA for e-learning
  • e-learning tools
  • Classroom training
  • CBT
  • Multi-media
  • Audio/video
  • Internet-based
Certification
  • Pros and cons
  • Selling the concept
  • Setting up an ATC
  • Quality control
  • Cost justification
Measuring Education Value
  • Course evaluations
  • Post-course evaluations
  • Telephone interviews
  • Alternative methods
  • Meeting customer expectations
  • What really works?