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Day 1 – Thursday 6th May 2004
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0900
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Coffee and Welcome
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0930
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Norman Buckberry |
Introduction and Pulse of the Industry
Please come
prepared to share your current hot topics, and to give a quick
summary of the state of your business, and the key issues you
face today. This session is intended to help introduce
everyone, and help with networking during the event, as
individuals explain what their key interests are. It will also
help to identify potential topics for future conferences. |
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1100
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Coffee
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| 1130 |
Phil Lawman
Hewlett Packard |
P
& L Analysis and Understanding the “buttons and levers”
This session
will enable you to see how the cost of running your training
business compares to other training companies. We will review
the cost of instructors, classrooms, equipment, courseware,
sales and marketing as a percentage of your revenue and
discuss why these vary from company to company highlighting
what the "buttons are that you can press" and the "levers are
that you can pull" to impact the overall profitability of your
training business. |
| 1230 |
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Lunch
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1315
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Phil Lawman
Hewlett Packard |
Fixed versus Variable delivery costs
Several years ago most of our training delivery costs were
fixed. However, over the last three years there has been a
significant reduction in people attending face to face
classroom training and in order to maintain an acceptable
level of profitability we have all had to look at replacing
many of our fixed costs with variable costs that we only incur
when we run a course. This session will review exactly what
options are available and the pro’s and con’s of doing this. |
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1500
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Tea |
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1530 |
Simon Maskrey,
SUN |
Outsourcing
A new business model option developing is to
"outsource". A guest speaker from Accenture Leaning Services,
a leading outsourcing provider, will address the business
rationale and benefits of outsourcing. Sun Microsystems, who
have recently implemented such a model, will speak to the
reasons for doing so and why they chose Accenture. |
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1700
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Close |
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Evening social event
Dinner on Amsterdam Canal Boat
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Day 2 – Friday 7th May 2004
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0900
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Norman Buckberry |
Impact of e-Learning on the
P&L
Looking at costs and possible financial models involved in
offering of e-learning:
e-learning, cost and
overheads factors; Components and configurations, who's paying
for what; Content versus courses; Outsourcing options; Blended
models |
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1030
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Coffee |
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1045 |
Simon Maskrey,
SUN |
Using indirect sales models to increase sales
Using a 3rd party training channel is a common
business model in the IT industry. Does it enable you to
increase sales? And if it affect volumes, how does it affect
the bottom line? What are the financial and P&L implications,
the pros and cons, of making the decision to use this route to
train your customer base? |
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1245
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Lunch |
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1315 |
Lisa Clark
SAP |
Pricing Models – public scheduled, last minute, discounted, on
site
In this session we shalll be discussing the
different ways in which we price both public scheduled and
tailored training. We will explore the “airline pricing
model” and how it could fit our business as well as sharing
any other discounting approaches which we currently apply.
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| 1515 |
All |
Annual General Meeting, Coffee and
Planning the Next Conference
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1600
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Close
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6-7 May 2004
Hewlett Packard
Amstelveen,
Netherlands

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