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Day 1 Thursday 14th Nov 2002
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0900
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Coffee and Welcome
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0930
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Norman Buckberry,
Autodesk
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Introduction and Pulse of the Industry
Please come
prepared to share your current hot topics, and to give a quick
summary of the state of your business, and the key issues you
face today. This session is intended to help introduce
everyone, and help with networking during the event, as
individuals explain what their key interests are. It will also
help to identify potential topics for future conferences. |
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1100
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Coffee
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| 1115 |
Steve Watts,
Business Objects |
Update on the e-Learning Conference
Steve will give an update on the virtual conference in early
November, and give us insights into what worked, and what did
not. The purpose is to give us all an opportunity to
experience and assess the potential role for virtual training
in customer education programmes. |
| 1300 |
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Lunch
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1345
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Phil Lawman
Hewlett Packard |
Selling Training - Engaging and
motivating a Sales Organisation to sell training
An open discussion on the issues we all face in motivating
sales organisations to help sell training services. |
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1515
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Tea |
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1530 |
Steve Watts,
Business Objects |
Selling Training - Selling solutions
rather than training courses; how to engage a Professional
Services Organisation in solutions selling
An open discussion on the issues we face in
sell training services as part of an overall solution, rather
than just “selling courses”. Does it matter? Why should
customers care about “buying solutions”? |
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1700
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Close |
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Evening social event
Dinner on the River Thames
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Day 2 Friday 15th Nov 2002
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0900
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Steve MacFarlane
Veritas |
Selling Training – Managing the market mix between traditional
and computer-based learning
An open discussion on what should be our criteria for when we
sell computer-based learning (elearning, web-based etc), and
when we sell traditional forms of learning? How do we explain
the difference to customers? How do we position “blended” or
“integrated” learning, and why? |
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1030
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Coffee |
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1045 |
Mike Dowsey JD
Edwards |
e-Learning
Review - How can we to overcome customers’ bad experiences of
E learning?
An open discussion on bad experiences of elearning for
customers and why? What could have been done to make the
experience positive? What lessons were learned? Who has had
very positive experiences and why? |
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1215
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All |
Planning the next conference, Web-site
update and Membership Survey |
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1245
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Lunch |
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1315 |
Norman Buckberry,
Autodesk |
e-learning
Review - How do we approach new e-learning skills for
instructors
An open discussion on the impact of e-learning
on instructors; what new skills are required? How can
instructors acquire those skills? What threats do instructors
perceive from e-learning? Are they genuine fears? What can we
do to allay those fears?
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| 1430 |
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Annual General Meeting and Coffee
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1445
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Phil Lawman
Hewlett Packard |
e-Learning Review
Phil will lead a wrap-up session reviewing how
far delegates have progressed with the issues raised in
previous conferences
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1600
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Close
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14-15 November
2002
Veritas Software
Reading, UK

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