Dear CEdMA member,

The early autumn CEdMA Europe half-day Workshop will take place on 16 September 2009 1300-1700 UK time at Oracle University, Thames Valley Park, Reading.

Justin Collins of Sun will be our main speaker on "e-tailing" a channel to market 2.0.

"With increasing pressure to grow revenue within a challenging economic climate and an empowered consumer base, many organisations are looking to their web marketing and e-tail channels to drive differentiated business value and create market demand. This session reviews some of the global trends, identifies opportunities and provides an overview of the strategy and approach taken at Sun Microsystems to maximise global market online sales opportunities."

Agenda

1300 Coffee
1330 Introduction - Mike
1335 "e-tailing" a channel to market - Justin Collins, Sun
1500 Break and Networking
1530 An update from other members:
        Judith White, Lawson; Julie Hollway and Alastair Jeffrey, IBM; Neil Gregory, SPSS
1650 Summary
1700 Close

Click to get printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions around Tuesday 1 September 2009.

I look forward to seeing you there!

Mike Dowsey, Executive Director,
on behalf of the Board of CEdMA Europe

To contact us, click here.